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Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits By : Claire D?az-Ortiz ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Most business owners are blindly guessing at their social media strategy, and it?s costing them time and money. Based on Donald Miller?s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.?Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with B...

Launch: How Ordinary People Are Creating Extraordinary Success Online By : Jeff Walker ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Is your product or business going to achieve nearly instant momentum and sales, or will it start off slow and fade away from there?The start of every business is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into "getting the doors open", without giving much thought to creating a great launch.It doesn't have to be that way. Since 1996 Jeff Walker has been creating hugely successful launches in our increasingly digital world. Bootstrapping his first Internet business from his basement, he quickly developed an underground zero-budget process for launching new products with then-unheard of success.But the success-train was just getting started---once he started teaching his formula to other entrepreneurs the results...

The Miracle Morning for Network Marketers: Grow Yourself FIRST to Grow Your Business FAST (The Miracle Morning Book Series) By : Hal Elrod ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Tried all the networking marketing tricks without results? It's time to transform your daily routine and grow yourself FIRST to grow your business FAST! You've read all the books on sales techniques, generating leads, and closing, but you aren't making the progress you'd hoped for. What if you could make a few simple changes to increase your income, reduce your stress, and send your fulfillment through the roof? Start the next chapter of your career with a system that's been time tested by hundreds of thousands of people worldwide. The Miracle Morning for Network Marketers uses Hal Elrod's global phenomenon to give you the strategies, mindset, and daily rituals that match the top 1% of all network marketers, so you can grow yourself and your business faster tha...

Sales Management: Analysis and Decision Making By : Thomas N. Ingram ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life best practices of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.Key changes in this edition include:Updates in each chapter to reflect the latest sales management research, and leading sales...

Get Your Price!: Value-Based Strategy for Capital Equipment Companies By : Michael Chase ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Capital equipment professionals, do you want more customers at higher prices?Are your customers treating your products like commodities? Are your competitors? getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you.?Get Your Price!? is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You?ll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing. Book Detail : Author : Michael Chase Pages : 222 pages Publisher : BookBaby Language : ISBN-10 : 1483569527 ISBN-13 : 9781483569529   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Ap...

Account-Based Marketing for Dummies By : Sangram Vajre ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. "Account-Based Marketing For Dummies" is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on "their" terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. Y...

The Long Tail: Why the Future of Business Is Selling Less of More By : Chris Anderson ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model f...

IdeaSpotting: How to Find Your Next Great Idea By : Sam Harrison ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Positioning ideas?as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page messages, the book inspires creativity simply through the way it looks and feels, but it is also packed with stories, interviews, quotes, tips, exercises, and real-world examples that show readers how to think outside the box?and then throw away the box.?With an emphasis on listening and learning, the book demonstrates the importance of?stepping outside of daily ruts and showcases the value of exploration though local and long-distance travel. Additional?skills covered include the finding of?ideas in nature, learning from one's mistakes, digging beneath the su...

The Fall of Advertising and the Rise of PR By : Al Ries ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating whyadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;...

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline By : Marylou Tyler ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a "sales bible" (Inc.)If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline -- whether you're a sales or marketing executive, team leader, or sales representative.Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:- Identify the prospects with the greatest potential- Clearly articulate your company's competitive position- Implement account-based sales developmen...

Quantitative Portfolio Management: The Art and Science of Statistical Arbitrage By : Michael Isichenko ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Discover foundational and advanced techniques in quantitative equity trading from a veteran insider In Quantitative Portfolio Management: The Art and Science of Statistical Arbitrage, distinguished physicist-turned-quant Dr. Michael Isichenko delivers a systematic review of the quantitative trading of equities, or statistical arbitrage. The book teaches you how to source financial data, learn patterns of asset returns from historical data, generate and combine multiple forecasts, manage risk, build a stock portfolio optimized for risk and trading costs, and execute trades.In this important book, you'll discover:Machine learning methods of forecasting stock returns in efficient financial markets How to combine multiple forecasts into a single model by using secondary machine learning, dimensionality reduction...

Quality Investing: Owning the Best Companies for the Long Term By : Lawrence A. Cunningham ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Quality. We all make judgments about it every day. Yet articulating a clear definition of quality in an investing context is challenging. This book addresses the challenge, and distills years of practical investing experience into a definitive account of this under-explored investment philosophy. Finance theory has it that abnormal outcomes do not persist, that exceptional performance will soon enough become average performance. Quality investing involves seeking companies with the right attributes to overcome these forces of mean reversion and, crucially, owning these outstanding companies for the long term. This book pinpoints and explains the characteristics that increase the probability of a company prospering over time - as well as those that hinder such chances. Throughout, a series of fascinating real-life case studi...

Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School By : Andrew Hallam ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing -- without being a financial wizard. Author Andrew Hallam was a high school English teacher. He became a debt-free millionaire by following a few simple rules. In this book, he teaches you the financial fundamentals you need to follow in his tracks. You can spend just an hour per year on your investments, never think about the stock market's direction -- and still beat most professional investors. It's not about get-rich-quick schemes or trendy investment products peddled by an ever-widening, self-serving industry; it's about your money and your future. This new second edition features updated discussion on passive investing, studies on ...

The Path: Accelerating Your Journey to Financial Freedom By : Peter Mallouk ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Regardless of your stage of life and your current financial picture, the quest for financial freedom can indeed by conquered. The journey will demand the right tools and strategies along with the mindset of money mastery. With decades of collective wisdom and hands-on experience, your guides for this expedition are Peter Mallouk, the only man in history to be ranked the number one financial advisor in the US for three consecutive years by 'Barron's' (2013, 2014, 2015), and Tony Robbins, the world-renowned life and business strategist. Mallouk and Robbin's take the seemingly daunting goal of financial freedom and simplify it into a step-by-step process that anyone can achieve.This book is filled with real-life success stories and vital lessons, such as: why the future is better than you think and why there is no greater tim...

The Path: Accelerating Your Journey to Financial Freedom By : Peter Mallouk ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : #1?Wall Street Journal?Bestseller! Accelerate your journey to financial freedom with the tools, strategies, and mindset of money mastery.Regardless of your stage of life and your current financial picture, the quest for financial freedom can indeed be conquered. The journey will demand the right tools and strategies along with the mindset of money mastery. With decades of collective wisdom and hands-on experience, your guides for this expedition are Peter Mallouk, the only man in history to be ranked the #1 Financial Advisor in the U.S. for three consecutive years by Barron?s (2013, 2014, 2015), and Tony Robbins, the world-renowned life and business strategist. Mallouk and Robbins take the seemingly daunting goal of financial freedom and simplify it into a step-by-step process that anyone can achieve. The pages of this book are filled wi...

Trading and Pricing Financial Derivatives: A Guide to Futures, Options, and Swaps By : Patrick Boyle ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Trading and Pricing Financial Derivatives is an introduction to the world of futures, options, and swaps. Investors who are interested in deepening their knowledge of derivatives of all kinds will find this book to be an invaluable resource. The book is also useful in a very applied course on derivative trading. The authors delve into the history of options pricing; simple strategies of options trading; binomial tree valuation; Black-Scholes option valuation; option sensitivities; risk management and interest rate swaps in this immensely informative yet easy to comprehend work.Using their vast working experience in the financial markets at international investment banks and hedge funds since the late 1990s and teaching derivatives and investment courses at the Master's level, Patrick Boyle and Jesse McDougall ...

Pricing the Future: The 300-Year Quest for the Equation That Changed Wall Street By : George G. Szpiro ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Options have been traded for hundreds of years, but investment decisions were based on gut feelings until the Nobel Prize?winning discovery of the Black-Scholes options pricing model in 1973 ushered in the era of the ?quants.? Wall Street would never be the same. In Pricing the Future, financial economist George G. Szpiro tells the fascinating stories of the pioneers of mathematical finance who conducted the search for the elusive options pricing formula. From the broker?s assistant who published the first mathematical explanation of financial markets to Albert Einstein and other scientists who looked for a way to explain the movement of atoms and molecules, Pricing the Future retraces the historical and intellectual developments that ultimately led to the widespread use of mathematical models to drive investment strategi...

Trading Options for Dummies By : Joe Duarte ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Trading Options For Dummies covers the common types of options available for trading and helps investors choose the right ones for their investing needs. Readers will find out how to weigh option costs and benefits, combine options to reduce risk, build a strategy that allows them to gain no matter the market conditions, broaden retirement portfolio with index, equity, and ETF options. Book Detail : Author : Joe Duarte Pages : 432 pages Publisher : For Dummies Language : ISBN-10 : 1119828309 ISBN-13 : 9781119828303   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Fundamentals of Futures and Options Markets By : John C. Hull ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : KEY BENEFIT Fundamentals of Futures and Options Markets covers much of the same material as Hull's acclaimed title, Options, Futures, and Other Derivatives . However, this text simplifies the language for a less mathematically sophisticated audience. The Ninth Edition of Fundamentals of Futures and Options Markets offers a wide audience a sound and easy-to-grasp introduction into financial mathematics. KEY TOPICS Introduction; Futures markets and central counterparties; Hedging strategies using futures; Interest rates; Determination of forward and futures prices; Interest rate futures; Swaps; Securitization and the credit crisis of 2007; Mechanics of options markets; Properties of stock options; Trading strategies involving options; Introduction to binomial trees; Valuing stock options: the Black--Scholes--Merton model; Employee stock options; Opt...

Trading Options Greeks: How Time, Volatility, and Other Pricing Factors Drive Profits By : Dan Passarelli ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A top options trader details a practical approach for pricing and trading options in any market condition The options market is always changing, and in order to keep up with it you need the greeks--delta, gamma, theta, vega, and rho--which are the best techniques for valuing options and executing trades regardless of market conditions. In the Second Edition of Trading Options Greeks, veteran options trader Dan Pasarelli puts these tools in perspective by offering fresh insights on option trading and valuation.An essential guide for both professional and aspiring traders, this book explains the greeks in a straightforward and accessible style. It skillfully shows how they can be used to facilitate trading strategies that seek to profit from volatility, time decay, or changes in interest rates. Along the way, i...

Storied Independent Automakers: Nash, Hudson, and American Motors By : Charles K. Hyde ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : With roots extending back to the first decade of the twentieth century, Nash Motor Company and the Hudson Motor Car Company managed to compete and even prosper as independent producers until they merged in 1954 to form the American Motors Company, which itself remained independent until it was bought in 1987 by the Chrysler Corporation. In Storied Independent Automakers, renowned automotive scholar Charles K. Hyde argues that these companies, while so far neglected by auto history scholars, made notable contributions to automotive engineering and styling and were an important part of the American automobile industry.Hyde investigates how the relatively small corporations struggled in a postwar marketplace increasingly dominated by the giant firms of Ford, General Motors, and Chrysler, which benefited from economies of scale in...

Volkswagen Bay Transporter Restoration Manual: The Step-by-Step Guide to the Entire Restoration Process By : Fletcher Gillett ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Using the trusted Haynes practical approach, this all-colour manual follows the restoration of a 1971 Panel van and a 1979 Devon camper from beginning to end. Featuring hundreds of photographs and helpful diagrams where necessary, this is the only guide to restoring (or part-restoring) a "Bay" you will ever need. Book Detail : Author : Fletcher Gillett Pages : 320 pages Publisher : Haynes Publishing UK Language : ISBN-10 : 0857332457 ISBN-13 : 9780857332455   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

101 Projects for Your Porsche 911, 996 and 997 1998-2008 By : Wayne R. Dempsey ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Since its introduction in 1998, the water-cooled Porsche 911 has earned a reputation as one of the world's greatest sports cars - equal to, if not better than, the legendary air-cooled 911 it replaced. The 911 is a true driver's car, and it offers its greatest driving rewards when properly maintained, tuned, and modified. One of the principal drawbacks to owning a Porsche is the relatively high cost of maintaining it. You can literally save thousands of dollars in mechanic's costs simply by performing some of the work yourself. With 101 Projects for Your Porsche 911 996 and 997 1998-2008, written by renowned Porsche author Wayne Dempsey, you'll be able to get into the garage and work on your 911 with confidence. Created with the weekend mechanic in mind, this highly illustrated Motorbooks Workshop title offers 101 step-...

Lost Muscle Car Dealerships By : Duncan Brown ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : An entire volume dedicated to detailing and preserving the iconic muscle car dealerships of the 1960s and early 1970s, many whose doors are now closed. Text is supported with more than 250 historic photos and illustrations.Muscle car historian Duncan Brown revisits this glorious automotive era when Nickey 427 Camaros and supercharged Dodge Demons by Grand Spaulding Dodge terrorized the streets. Drag sponsored cars from Reynolds Buick, Yeakel Chrysler-Plymouth, and Mel Burns Ford informed buyers that if you came to their dealership, you too could have a screaming fast muscle car just like the ones you saw at the dragstrip. It was these dealerships that created the lasting muscle car legacy through their innovative advertising and over-the-top performance.Dealerships such as Galpin Ford and Berger Chevrolet weathered the storm, and offered "muscle" again 30 ye...

The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer By : Jeffrey K. Liker ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : How to speed up business processes, improve quality, and cut costs in any industryIn factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by:* Eliminating wasted time and resources* Building quality into workplace systems* Finding low-cost but reliable alternatives to expensive ...

NASCAR: Yesterday & Today By : Auto Editors of Consumer Guide ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : This book features hundreds of original photographs and comprehensive descriptions of:The drivers -?From early legends like Red Byron, Marshall Teague, Fonty Flock, and Tim Flock to modern dominators like Jeff Gordon, Jimmie Johnson, Dale Earnhardt Sr., and Dale Earnhardt Jr.The cars - Starting with the modified prewar coupes of NASCAR?s early races to today?s high-tech automotive experiments.The tracks - Spectacular then-and-now photographs of the courses that have witnessed history.The events - From the days when ?Daytona? meant a race literally on Daytona Beach to Jimmie Johnson?s stylish burnout in front of the Wynn Hotel on the Las Vegas strip during Champions Week 2009.Explore the beginning of stock car racing during the Great Depression, with drivers competing on dusty dirt tracks in front of small crowds and for scant prize money. How times...

Toyota Kata : Managing People for Improvement, Adaptiveness and Superior Results By : Mike Rother ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Book Detail : Author : Mike Rother Pages : pages Publisher : Language : ISBN-10 : B002NPC0Q2 ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Lean Six Sigma QuickStart Guide: The Simplified Beginner's Guide to Lean Six Sigma By : Benjamin Sweeney ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Lean Six Sigma, SimplifiedAmazon, General Electric, Motorola, Ford Motor Company, Bank of America, and a multitude of other organizations, large and small, have propelled themselves to greater success thanks to Lean Six Sigma. By leveraging the wisdom of the Lean Six Sigma methodology, organizations reduce waste, produce more streamlined and accurate processes, and yield greater revenues and wider profit margins. The Lean Six Sigma QuickStart Guide was created for newcomers looking for an accessible, learn-and-go entry-point to this powerful methodology. Here you'll find Lean Six Sigma's secrets to customer satisfaction, error reduction, production and process uniformity, management and much more, all packaged and tailored for beginner-level accessibility. In this best-selling QuickStart Guide, ClydeBank Bus...

Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City By : Greg Grandin ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the AmazonIn 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets.Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square danc...